From Good To Epic: The Principles Of Journalism Applied To Content Marketing

June 26, 2014 José Antonio Sánchez
Plenty of so-called journalistic tasks and methods have already infiltrated marketing departments and agencies in recent years. The majority of content marketers are maintaining editorial calendars, adhering to style guides and turning their teams into newsrooms for their brands. Yes, this has enabled marketers to pump out content more efficiently. But hasn’t necessarily helped them do it effectively. Uberflip's latest visual examines the essential principles that drive journalists to produce amazing content and what marketers should learn from them. http://www.uberflip.com Sources: 1) http://www.journalism.org/resources/principles-of-journalism/ 2) http://moz.com/blog/content-marketers-and-journalists

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José Antonio Sánchez

José Antonio Sánchez is Director of Marketing at Limelight Platform.

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