Engagement: A New Metric to Demonstrate Event ROI

February 17, 2016 Hana Abaza
In-person events are consistently regarded as one of the most effective channels among B2B marketers. Not only do they build brand awareness and generate massive demand, they also accelerate the sales process and empower customer advocacy. In order for B2B marketers to reap the benefits of events, they need to adapt a new mindset that incorporates engagement into their overall event strategy. With this approach, they'll be able to continue to foster the sense of community that is built at events and meet their marketing goals. In this presentation, Justin Gonzalez, Senior Marketing Manager at DoubleDutch, provides expert insight on how engagement is a key piece to increasing your ROI at B2B marketing events.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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