Account Based Marketing: You can't land on any B2B marketing blogs these days without hearing about it. But is it really more than just a trend? Is it really the right tactic for your organization?
This week's #ContentRoundup includes some of the best resources available to help you understand and start to implement ABM in your strategy.
Get down to the bottom of the hype surrounding ABM. Read more on Marketing Land.
By now, you probably have a good understanding about ABM, but you might not know if it's right for your organization, or what your first steps should be. Find out on Marketo's blog.
This post from Oracle offers some great tips for defining and prioritizing your key accounts, as well as documenting your ABM strategy and aligning your content marketing efforts.
This presentation (put together by Jon Miller, especially for Uberflip) is a great introduction to leverage content in your Account Based Marketing strategy. Flip through it in our Hub!
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