Content Roundup: Using Silly Quizzes for Serious Marketing

May 8, 2015 Victoria Hoffman

Content Roundup

Over the past year, online quizzes have taught me that I'm left-brained, that my professional spirit animal is a white lion, and that my actual age is 57.

How can you leverage quizzes in your content marketing? This week's #ContentRoundup has some pro tips.

A Handy Guide to Using Quizzes in Your Content Marketing

MarketingProfs Quiz

Because quizzes facilitate a one-on-one conversation between your brand and the quiz taker, quizzes can't be created in the same way as, say, a blog post. Learn more on MarketingProfs.

Why Quizzes Are Content Marketing's Secret Weapon

Content Marketing Secret Weapon

According to BuzzSumo's data, the average quiz gets shared 1,900 times. With a stat like that, yeah, we'd have to agree that quizzes could be your secret weapon. Get more data insights on quizzes from BuzzSumo.

How to Grow an Email List: 3 Case Studies on How Silly Quizzes Produce Serious Business Leads

Silly Quizzes

Between these three case studies, the companies that created the quizzes collectively saw over 6,000 new leads. 6,000! Yowza! Find out how they did it on JeffBullas.com.

More Than Quizzes: 3 Types of Interactive Content That Drive Leads

Interactive Content

Quizzes aren't the be-all-end-all of interactive content. Learn how to leverage other options, like interactive whitepapers and calculators, from Content Marketing Institute.

Quiz: Who's Your Content Marketing Soulmate?

Soulmate Quiz

Let's end this roundup on a fun note—take this fun quiz from Contently. Let us know your result in the comments!

About the Author

Victoria Hoffman

Victoria is the Content Specialist at Docebo.

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