Recycle, Reuse, Repurpose.
If there's one alliterative rule you should remember when building out your content strategy, it's this one ("content is king" is a close second, followed by "create a culture of content", but I digress).
In today's content-stuffed world, the demand to create more content is higher than ever. How can your content team meet these demands and become a lean, mean content machine?
This week's #ContentRoundup offers a multitude of tips for how to recycle, reuse and repurpose your content to streamline your content creation process.
If you're unfamiliar with the concept of repurposing content, Neil Patel's post is required reading. Not only is repurposing content a huge timesaver, it can also help support all of your other content marketing efforts.
Did you know that repurposing content is a full-time job at the Content Marketing Institute? You do now! Learn more about how to repurpose like a pro in Scripted's interview with Michele Linn.
You could say social media posts run on unicorn blood — they live a half-life, a cursed life. Fortunately, this means there's plenty of opportunity for repurposing on social media. Get some ideas from TrackMaven.
Bookmark Alert: Not having any idea how or where to repurpose a piece of content isn't an excuse anymore... not with this kickass resource from CoSchedule.
"But Victoria!" You're thinking, "No one is actually doing this. This is one of those 'best practices' that we talk about in theory because it's a brilliant time-saver, but no one actually does it." That is, quite simply, false. See how Lowe's (probably thanks to a pretty rad content marketing budget) is repurposing their content.
Now that you know how to "3R" your content strategy, learn how to 10X your content team's productivity. Watch our free webinar.
About the AuthorFollow on Twitter More Content by Victoria Hoffman