This week's #ContentRoundup includes technical writing tips, the one metric dashboard that's helping SumoMe.com, an episode of Jay Today about why your home page is hiding your top content, and more!
While it's important to learn how to write effective copy and blog posts, we should pay equal attention to technical writing (as boring as it is). It's important for guiding and instructing customers as they figure out our products. Here are some great tips from Copyblogger.
E-commerce, lead generation, and user signups are considered the 3 major website types that we create. However, they all have their own conversion goals and require different strategies. Find out how you can optimize each one accordingly.
At first, this might sound like a ridiculous question. "Hiding? But my homepage is the main page of my website." While that may be true, Jay Baer has something to say about that way of thinking when it comes to your content.
Modern marketers spend a lot of time with metrics in their day-to-day lives. But in terms of setting the bar, SumoMe.com has a one metric dashboard that helps them achieve their goals by focusing their efforts. Check out their story.
Personalizing your email marketing is about more than just including the contact's first name and last name. Here are some reasons why you should get more personal with each email.
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