Content Roundup: Newsletter Tips, Transcending SEO, And More

July 25, 2014 Braveen Kumar

 

This week's #ContentRoundup includes tips to create a great newsletter, a report on Digital Transformation in 2014, applying semiotics to go beyond SEO, and more

The 2014 State of Digital Transformation

Digital Transformation is about having a vision around the various technology that a business relies on to operate. It's about uniting and integrating platforms and services using technology. Read the full report for some valuable insights.

 

Get Ahead of Google with Insight into Semiotics

SEO might please the "search engine robots", but to cater your content toward humans you ought to understand semiotics: the study of creating and accommodating meaning in signs, symbols and words. Read on for the full lesson.

 

3 Ways to Tap Into the Most Powerful Content Tool Ever Created

The power of storytelling might not be news to most content marketers, but knowing this is half the battle. The rest is understanding how and why you should leverage story as a tool, and that's exactly what you'll learn here. 

 

Beyond Niches: Tap Into This Psychological Driver to Create the Ultimate Message

Targeting buyer personas and and filling in niches. That's a content marketer's job, right? But what this insightful piece discusses is how the best of us leverage the buyer's worldview or, rather, the way buyers view themselves in the world.

About the Author

Braveen Kumar

Braveen is a Content Marketer at Shopify.

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