This week's #ContentRoundup includes tips to create a great newsletter, a report on Digital Transformation in 2014, applying semiotics to go beyond SEO, and more
Digital Transformation is about having a vision around the various technology that a business relies on to operate. It's about uniting and integrating platforms and services using technology. Read the full report for some valuable insights.
SEO might please the "search engine robots", but to cater your content toward humans you ought to understand semiotics: the study of creating and accommodating meaning in signs, symbols and words. Read on for the full lesson.
The power of storytelling might not be news to most content marketers, but knowing this is half the battle. The rest is understanding how and why you should leverage story as a tool, and that's exactly what you'll learn here.
Targeting buyer personas and and filling in niches. That's a content marketer's job, right? But what this insightful piece discusses is how the best of us leverage the buyer's worldview or, rather, the way buyers view themselves in the world.
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