Content Roundup: Making the Most of Micro-Content

July 17, 2015 Victoria Hoffman

Content Roundup

While long-form pieces of content are vital to any content strategy, let's face it - people just don't have time to digest full turkey-sized pieces of content all day, every day.

This week's #ContentRoundup has some great tips for diversifying your content mix with micro-content. Ant-Man would approve.

What Google's 'Micro-Moments' Mean for Content Marketers

Micro-Moment

Google defines a "micro-moment" as a moment "when people reflexively turn to a device". I don't know about you, but I have at least 48 micro-moments per day. This means that content marketers need to focus more than ever on creating a responsive content experience - read more about it on Influence & Co.

Don't Bust Your Readers' Guts - Create Snackable Content

Snackable Content

Long-form content is still important for SEO/quality purposes; however, you don't want to bust your readers' guts with a huge meal every time. Break up your longer content into bite-sized pieces to appetize your audience - read more about it from Crezeo.

Your Guide to Micro-Content: Overview and Benefits

Guide to Micro Content

Now that you know why you need micro-content, it's time to start gathering the tools and resources you need to create it. Start with this guide from SEMrush.

Snackable Content: The Key to Engagement

Marketing Snack

Marketers can learn from the food industry by offering a snack pack - yes, even B2B marketers. MarketingProfs offers some great tips.

The Ideal Copy Length (Infographic)

Content Length

Snackable content has plenty of benefits, but it doesn't mean you should move forward making everything micro-sized. The ideal length depends on what you're trying to communicate. Check out this great infographic from KISSmetrics.

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About the Author

Victoria Hoffman

Victoria is the Content Specialist at Docebo.

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