This week's #ContentRoundup includes elements of effective list posts, link building tactics that don't cut it anymore, reasons you should be creating infographics, and more!
The listicle catches a lot of flak for being closely associated with BuzzFeed's success. But not all list posts have to be a snack-sized waste of time. The listicle can also be a quick way to package useful information in a way that your audience loves to consume, if you remember these key ingredients.
Like many online marketing tactics, the rules that govern the practice of link building aren't set in stone. As they change to encourage authenticity online, we need to do our best to keep up. Here are 25 link building tactics you should ditch right away.
Infographics are top of mind for most marketers when they hear visual content. They are the perfect marriage of images and facts in one pretty package. Here are some reasons why they're so popular among our audiences, served to us in the most fitting format: an infographic.
If your content marketing seems to be losing its edge, maybe its time to breathe life back into it with some of these fresh ways to tackle publishing.
Native advertising works better than traditional advertising because it makes sense in the context of the user's experience. Find how how the cohesion afforded by native advertising is something B2B marketers should embrace.
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