It should come as no surprise that today's buyers don't want to interact with salespeople - they want to get their product information from industry experts. But how can your sales team give your customers the information they need without outwardly selling?
Through content, of course!
This week's #ContentRoundup features some great articles for creating content that focuses on helping rather than selling.
We have a feeling that this won't be the last time you hear the term "content selling." KnowledgeTree's excellent infographic demonstrates the relationship between marketing, content, and sales.
You've probably heard that the difference between "helping" and "sellling" is just two letters. But what does that even mean? Jay Baer explains the key to social selling with a fun anecdote about the Soundog.
The content is always more important than the offer. Joe Pulizzi reveals a few other important content marketing truths to keep top of mind as you empower your Sales team with content.
They key to helping over selling is to position your content as a valuable resource, not a thinly disguised sales pitch. Marketo summarizes a few helpful tips from Jay Baer's book, "YouTility: Why Smart Marketing is About Help Not Hype."
Video and social selling go hand-in-hand. Watch social selling expert and evangelist Jill Rowley explain why in this video from Vidyard.
Want to learn more about social selling from Jill Rowley? Register for our upcoming webinar: "How Social Selling and Content Work Together."
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