I usually think starting out a blog post targeted to marketers with a quote by David Ogilvy is a cop-out (there are so many better ways to start a blog post), but I'm going to do it anyway.
The father of advertising once said: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
What better way to emphasize the importance of headlines? They are key to any content marketing strategy. This week's #ContentRoundup aims to help you master your headline game.
Jeff Goins takes us back-to-basics to understand what it takes to write a catchy headline. Try this formula: Number or trigger word + Adjective + Keyword + Promise = A good headline.
How do you balance clickbait headlines and headlines optimized for SEO? Only Rand Fishkin could give us an acceptable answer for this. Check out his Whiteboard Friday on the topic.
If you haven't seen Upworthy's popular SlideShare about their headline writing method, it's required pre-reading for this one. Here at Uberflip, we also try to brainstorm 25 possible headlines before publishing our content, but Blinkist's account of what they learned from the challenge is just awesome.
I wanted to jump up and rehearse my happy dance when I read this blog from Story Needle, especially this line: "As the content landscape changes and evolves, different channels, and different audience experiences, require different kinds of headlines." Even headlines don't transcend context!
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