Content Roundup: Decoding Facebook's Algorithm, The Conversion Rate Alphabet, And More

This week's #ContentRoundup includes insight into Facebook's algorithm, conversion rate considerations, the real impact of guest blogging, and more!

Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes

It's always tricky to understand the algorithm that governs a content channel, especially with Facebook. We know that Facebook is cracking down on click bait, but there's a slew of other factors that are outlined in this blog post.   

The A-Z Guide to Conversion Rate Optimization [Infographic]

Do you care about increasing your conversion rate? Who doesn't? Here's the online marketer's alphabet in infographic form.    

Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer

Guest blogging is tricky, especially when you're publishing to a site with more authority than your own. Find out how to navigate the red tape in this data-backed look at one of content marketing's more controversial practices.  

Always Be Improving: The 5 Rules of A/B Testing

A/B testing is a a way to understand what works and what doesn't, and what variables you should put effort into optimizing.  The mantra of A/B testing, according to this article, is Always Be Improving.   

Social Psychology For Marketers: 8 Lessons in Buyer Behavior

Psychology helps us understand consumers and adopt "safer" strategies that are more likely to work. Social psychology is especially relevant for content marketers who navigate a variety of social channels on their way to more conversions.

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About the Author

Braveen is a Content Marketer at Shopify.

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