Content marketing is worthless if you can't prove its value. Proving the value of your content marketing requires accurate measurement to collect data. From there, you can put your data to good use by using it to inform your marketing decisions (after double-checking it, of course).
This week's #ContentRoundup features a collection of articles that emphasize the importance of data in your content marketing efforts.
You may already have the data required to create smart content for your target audience, but do you have a framework in place to put that data to work for your content strategy? The Content Marketing Institute's guide will help you get started.
Knowing that a certain demographic buys your product isn't insight - it's data. It's equally as important to turn data into actionable insight. As Jay Baer explains. this might involve going beyond the numbers and actually talking to your customers.
Community data is just as important as performance data - in fact, you could argue that one can't exist without the other. Sort of like a marketing grilled cheese - you need both bread (performance data) and cheese (community data) for it to exist. (Maybe I'm just hungry.) Copyblogger explains how to measure and use community data.
Finding good data to fuel your content (blog posts, infographics, SlideShares, etc.) is just as important as finding good data about your content marketing efforts. I can't tell you how many times I've stumbled across articles that include out-of-date information or are flat-out factually incorrect. HubSpot offers some tips for finding trustworthy data sources.
Raise your hand if you've seen the screenshot above. With every brand looking for their "Oreo moment," the folks at Contently decided to crunch the numbers to see if real-time marketing is worth the fuss. (P.S. Go Seahawks!)
Use data to better align Marketing and Sales. Find out which metrics you should use in our eBook: "10 Metrics to Close the Gap Between Marketing & Sales."
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