Content Roundup: Account-Based Marketing Secrets

April 22, 2016 Katie Soave

Content Roundup

Account-based marketing is all the rage right now! Whether you're new to ABM or a seasoned user of the tactic, there are probably a few tricks you can learn from other marketers — in fact, our most recent Flip the Switch podcast with Sangram Vajre, Co-founder and CMO at Terminus, is all about ABM.

This week's #ContentRoundup includes the latest account-based marketing news, tips, tricks, and hacks.

Simple Secrets to Account-Based Marketing Magic

Account-based marketing

ABM isn't new, but its recent rise in popularity is capturing the attention of B2B marketers looking for innovative ways to improve marketing and sales performance. Business 2 Community explains the concept and characteristics of account-based marketing, as well as provides a nifty list of steps for implementing ABM.

If Your Account-Based Marketing Strategy Isn’t Personalized, You’re Missing the Point

Account-based marketing

Based on the clear benefits, it’s no surprise that ABM is the latest marketing trend to capture the interest and imagination of B2B marketers. In this post, Optimizely covers the nuts and bolts of ABM, explains what benefits you can expect, and shows what the tactics of ABM look like in the context of your digital experience strategy.

Expanding the New Frontier of Account-Based Marketing 

Account-based marketing

For years, B2B marketing teams struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now, it’s time to flip that funnel on its head with account-based marketing. Read more from Terminus.

What’s in a name? – Account-based Marketing vs. Account-based Everything

Account-based marketing

What's the difference between account-based marketing and account-based everything? Find out from  Heinz Marketing.

How to Generate Higher-Quality Leads with Account-Based Marketing

Account-based marketing

As marketers, we spend a lot of our time and resources on lead generation. But unfortunately, the leads we generate don’t always translate into revenue. In fact, 50% of marketing-generated leads are never followed up on by Sales (Miller Pierce). Learn how to improve your lead quality from DemandBase

Still don't know why there's so much hype around account-based marketing? Listen and learn what it's all about in our Flip the Switch Podcast

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