The 2016 Framework for Evaluating Content Marketing Software

January 28, 2016 Yoav Schwartz

It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire buyer journey from engagement and lead generation all the way through to sales and customer retention.

As such, the marketing technology landscape has exploded with content marketing software options. While this explosion of solutions is exciting, it can also be confusing and difficult to navigate. Should you seek a platform or point solutions? How do you avoid "software silos"? What kind of software do you actually need to crush your B2B marketing goals?

In this webinar, I share my authentic framework through which content marketing software should be evaluated to build a powerful marketing technology stack.

You’ll learn:

How to navigate the marketing technology landscape and assess different content marketing software solutions
How to avoid software silos and ensure your content marketing software is fully integrated with your marketing technology stack
How to audit your marketing technology and build a lean, mean content marketing machine for your organization

About the Author

Yoav is the co-founder and CEO at Uberflip and is responsible for driving the mission, vision, and goals of the company. He spends considerable time working with his team to continuously delight and surprise Uberflip's customers.
Follow on Twitter More Content by Yoav Schwartz

Content Experience Hub | Uberflip

The 2016 Framework for Evaluating Content Marketing Software

About the Author

Previous Article

Next Video

The 2016 Framework for Evaluating Content Marketing Software

About the Author

Previous Article

Next Video

Other Content in This Stream

In this episode of The Marketer's Journey podcast, Randy Frisch interviews Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture.

In this post, one of Uberflip's customers shares how he scaled his guest blog and knowledge base participation to increase site traffic by over one million views.

Make the most of your inbound web traffic! Check out this guide to learn how to create content that converts leads from search, social, and ads.

There’s more to SEO than just optimizing your own web properties and content. From guest blogging to social media, we look at some ways to support your content efforts with off-page SEO.

Learn three ways to move contacts through the buyer journey more quickly with artificial intelligence.

With the launch of Randy Frisch's new book F#ck Content Marketing, Uberflip's Senior Content Marketing Manager goes beyond the bold book title to explore what's really wrong with content marketing.

There's a secret to getting and keeping your audience's attention and the answer is simpler than you think.

Chatbots? Influencer marketing? AI? In our first ever trends report, we dig into what’s top-of-mind for B2B marketers in 2019.

In this article, we’ll discuss how content can be the key to sales productivity, but despite this fact, many organizations struggle with creating the right content and surfacing it for sales.

In this webinar recording, learn how today’s most successful marketing programs utilize content to accelerate the buyer’s journey.

In this blog post, we look at four of the most common content marketing goals and the steps you need to take in order to accomplish them.

Get an inside look at how the team at Go Nimbly uses Uberflip to take their customer onboarding experience to the next level.

In this blog post, Uberflip's graphic designer explains how marketing teams can speed up their creative team and ultimately their output with these three process improvements.

In this article, we explore four effective blogging strategies every marketer should implement to gain traffic and raise awareness.

Tyler Lessard, VP Marketing at Vidyard, joins the Content Experience Show Podcast to share insights on the right way to approach marketing personalization.

While building a modern content experience may seem like a daunting task, it really isn’t. Here are some of the most common content experience pitfalls, as well as some solutions to help overcome them

April Dunford (author, speaker, and CEO of Ambient Strategy) joins the Content Experience Show Podcast with expert advice on product positioning.

In this episode of Remix Your Content Experience, Matthew Luhn shows us the power of story to impact purchasing decisions.