The better your buyer persona represents your actual customers or prospects, the more effectively you'll be able to target them. Yet, a large group of brands haven't developed buyer personas as part of their marketing strategy.
Content Marketing Done Right – A Powerful Tool for B2B
If you really want your prospective market to buy from you, you must do your level best to help them know ...
Content Roundup: Web Design 101, Addictive Opt-In Copy, And More
This week's #ContentRoundup includes an intro to web design, copywriting tips, and more!
Who Should Own the Content Experience in Your Organization?