Business to Human: An Engagement Marketing Panel Discussion
Today's B2B buyer completes as much as 70% of their buyer journey digitally. It's an imperative for marketers to engage with buyers in a highly targeted manner that connects with them both emotionally and rationally in each stage of the buyer journey. Marketing automation is the critical technology enabling this type of relevant, contextual engagement that leads to conversion and revenue growth. But many organizations have yet to fully realize the promise of the engagement economy. This presentation will provide you with insights on taking the next steps in leveraging Marketing Automation to create a modern engagement marketing infrastructure.