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Aligning your brand to customer lifestyle and needs [podcast]

In this episode of The Marketer’s Journey, I interview Martin Fecko. Martin began his career in finance working at a call center for CIBC and eventually went on to become CMO at Tangerine, Canada’s leading digital bank.

In Martin’s current role he combines his passion for data with his history in tech and finance. As a marketer, Martin understands that there can be immeasurable value in both building a lifestyle brand and in focusing on your product features. Every customer is unique, and we need to meet each customer where they are on their journey.

Key takeaways from this episode:

  • When you’re starting your career, it’s important to leverage opportunities as they present themselves. Even if you don’t have a roadmap for where you want to land, utilize the chances you’re presented with and shape them into something.
  • As a CMO, ultimately what you’re doing is taking various components and figuring out how your brand is represented when you consider all the moving parts.
  • The ability to understand both business and technology is important because technology is the future for so many industries and businesses.
  • Building a good brand is less about building something “cool” and more about adapting to the changing needs of your customers. This is how Tangerine has reimagined banking.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch