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How to Create an Award-Winning Interactive Content Experience
This Brave New World of Interactive Content: How We Tackled the Medium and Won
This blog post is part two of three that gives a behind-the-scenes look at how the Uberflip Marketing Team strategized around interactive content and its adoption by the team.
F#*k Content Marketing—It’s Time to Start Marketing Your Content
In this article, Uberflip's President and CMO Randy Frisch spells out the end of content marketing as we know it and envisions the future of content and its place within marketing.
Killer Content That Wins: Creating an Award-Winning Interactive Assessment
In this blog post, we explain how the Uberflip Marketing Team created an award-winning interactive assessment, earning a 2018 Killer Content Award.
Ways of Worldmaking: Insights on Designing Interactive Content Experiences
This blog posts concludes a three-part series on creating an award winning interactive content experience. It explains campaign ideation, research, and pitching interactive to your team.
How Convince and Convert Levels Up Their Content [Podcast]
Anna Hrach, Content Strategist at Convince and Convert, joins the Content Pros Podcast to share her three tips for carving a place for yourself in the still-growing field of content marketing.
The Content Marketing Program: Combining Creativity, Technology, Art & Science
In this guest blog, Orbit Media co-founder Andy Crestodina discusses how his content marketing program combines creativity, technology, art, and science.
From Human to Human: Thinking Beyond B2B and B2C Marketing
This blog explores how B2B and B2C marketing tactics are merging into a single practice that is just recognized as marketing. Recommendations are given on how to become a B2C / B2B agnostic marketer.
What Buyers Really Want From Content Marketers [Infographic]
This infographic illustrates some key findings on what buyers really want from marketers creating content and designing content experiences.
Online + Offline: Using In-person Events and Content Experiences to Engage With Prospects Throughout the Buyer's Journey
<p>A marketer’s job is to understand and cater to their audience, something that’s much easier said than done. B2B marketers often use a combination of offline and online marketing channels to engage
How to Leverage Events to Build Out Your Content Strategy
In this blog, guest author Lauren Taylor from Event Farm shows how you can use your event speaker's knowledge before, during and after your event, ultimately fuelling your content strategy.
How to Ensure Your Content Marketing is Generating Value, Not Just Traffic
In this webinar, marketing leaders from Bizible, BrightInfo, and Uberflip discuss key components to planning, executing, and measuring content marketing that moves the needle.
Why Every Content Marketer Needs An Imaginary Friend
To best envision your target audience, content marketers need to pick out at least one individual from the crowd and create a buyer persona. This post covers how to create your own buyer personas.
Oh, The Journeys You'll Know
Transport back to your childhood while learning about building great content journeys from Dr. Seuss' "Oh, The Places You'll Go".
Missed Opportunities: Content for the B2B Buyer Journey
Content can fuel your entire buyer journey. Learn how B2B marketers should focus on owning the journey from awareness to advocacy with content.
A Challenge: Entertain With Your Content
Are we having fun yet?! With your content, that is. Uberflip COO, Randy Frisch, challenges marketers to grab his attention and create more entertaining content.
Content Marketing ROI: Interview with an Expert
This blog features an interview with Ellen Gomes, Senior Content Marketing Manager at Marketo. She shared her insights on what she’s learned as a marketer on a leading marketing automation platform.
Boost Engagement with Better Content Experiences
This webinar explores how to create an engagement path that enhances the content experience across the buyer journey. Viewers will learn how to optimize marketing content for all channels.
The Top 10 Revenue Impacting Marketing Activities [Infographic]
This infographic shows the B2B marketer’s top ten marketing activities and channels that positively impact revenue. Content marketing experiences and word-of-mouth are the most effective tactics.
Content Marketing: Getting the Conversation Started