Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to discuss how a focus on engagement paired with collaboration between sales and marketing can drive business forward.

Special Thanks to our Sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

In This Episode:

• Why successful content marketing means more than lead generation
• How accurately measuring engagement leads to more efficient sales team
• How a close and cooperative relationship between sales and marketing leads to better results for both teams
• Why a lack of synchronization means an opportunity to become a leader from within

Quotes From This Episode:

“All marketers at some point have fallen into the trap of spending more time than it deserves to prove that what they do works.” —@sangramvajre

“At the end of the day, the board and the executive team are looking at sales and marketing efficiency as a single metric that drives the health of the business.” —@sangramvajre

“If I have to spend time proving something, I’d rather prove that the accounts that matter to us the most are engaging with us.” —@sangramvajre

“The way we’re going to know what we create is valuable is not by the number of clicks and downloads, but by seeing how much time people are spending watching them or reading them.” —@sangramvajre

“Sales and marketing together should own the account selection.” —@sangramvajre

“Every person owes it to themselves and to the organization they belong to, to lead when nobody’s in charge.” —@sangramvajre

Resources:

• Sangram Vajre on Twitter: @sangramvajre
• Terminus on Facebook, Twitter, and LinkedIn
• #FlipMyFunnel
• EverString
• Bombora
• Pardot