Nate Skinner, VP of Product Marketing for Salesforce Pardot, joins the Content Pros Podcast to discuss the power of AI's place in all of the marketing puzzle, from the administrative operations to sales.

Special Thanks to Our Sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• How using AI in your marketing strategy leads to streamlined business operations and effective sales teams
• Why successfully incorporating AI means keeping some of your old tools to complement the new ones
• How mining for prospects with the help of AI leads to customers you didn’t even know existed
• Why AI integration means alignment between sales and marketing

Quotes From This Episode:

“It’s not all about leads. Sometimes we have to manage budgets. Sometimes we have to put together events.” —@renniksn

“The machine is learning by looking at success and comparing it to the opportunity in front of us.” —@renniksn

“We need to drive lead flow. And we need to drive it intelligently, and we need to give it to our salespeople at the right time, at the right place.” —@renniksn

“As marketers, we still need a balance of art and science.” —@randyfrisch

“Start where you’re solving a real problem, and where you believe you can get a big impact.” —@TylerLessard

Resources:

• Nate Skinner on Twitter: @renniksn
• Salesforce Pardot
• Salesforce Einstein
• How Lenovo Delivers Intentional Content Through Predictive Insights
• Marketing Technology Landscape Supergraphic (2017): Martech 5000
• Bombora
• Why B2B Sales Success Requires a Holistic Account-Based Strategy