Why Your Business Must Have a Documented Content Strategy [Podcast]

March 11, 2019 Randy Frisch

Content marketing is akin to a long-distance relay, where careful planning and teamwork are critical to reaching the end goal. As your goals become greater and more hands are required to create your content, you still need to maintain a consistent voice and brand image to build trust with your growing audience.

This is why having a well-documented content strategy is so important. It gives everyone on the team a reference point and keeps them moving down the right track.

This week on the Content Experience Show, Robert Rose, Chief Troublemaker at The Content Advisory, joins to discuss the importance of a documented content strategy.

In This Episode: 

Why a Documented Content Strategy is Crucial

A documented content strategy is something that people can point to and say, “This is what we have signed up to do as a strategic function in our business.” When content strategy is documented, it becomes a strategic function where we have measurable goals.

Why Content Experience Should Come Before Format in the Content Strategy

Rather than acting reactively and only creating content to fill gaps and meet requests, we should be shifting our focus to think about what stories we want to tell and what experiences we want to create. From there, we can figure out all of the channels that it should be appropriate for.

Why Content Marketing is a Long-Term Investment

Investing in content marketing isn’t something that’s going to provide immediate value today or even next month. It’s not that you can't measure it immediately, it's that it's not going to provide a contribution to the business immediately.

Special Thanks to Our Sponsors:


For more insights from your favorite marketers, visit the Conex: The Content Experience Show stream.

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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