Don’t choose an opportunity based on the role. Look for a cause, not a job (something you’re so excited about that you’ll do pretty much anything to be a part of that story).

In this episode, I interview Latane Conant, CMO at 6sense:

What we talked about:

• Why she chooses her job based on a cause she believes in
• All about the details of implementing V2MOM 
• Keeping your inner kid and being an unofficial waterski instructor

Check out these resources we mentioned:

• Trailhead on Writing a V2MOM
• Marc Benioff’s book Behind the Cloud 

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!