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Why Content Experience Is the Backbone of Marketing [Podcast]

From emails, to ads, to blog posts, every piece of content we create and put out into the world has an experience around it, and it’s our job as marketers to make each of those experiences as engaging as possible.

Whether you’re a B2B or B2C marketer, the goal should remain the same: Create remarkable content experiences for your customers and prospects. That’s a central theme of what we talk about at Uberflip, and certainly our upcoming conference, Conex: The Content Experience, that we’re co-producing with Convince & Convert.

This week on the Conex Show podcast, Zontee Hou of Convince & Convert and Daniel Sendecki of Uberflip join to discuss what makes a holistic content experience and Conex 2018.

In This Episode:

How the Uberflip Experience Became Conex

Initially, the conference was called the Uberflip Experience. This made it seem like it was a user conference, when it was really about thought leadership and taking your marketing to the next level. To avoid that confusion, Uberflip was dropped from the name altogether.

Content is No Longer a Standalone Solution

Content is the backbone of everything that we as marketers do—and it isn't a stand-alone thing anymore. One of the great things about the event name, Conex: The Content Experience, is that it goes beyond content marketing and demonstrates how content plays a key role in the entire brand experience.

“As content marketers, we are always having to balance the value that we bring to our audience with the value that we bring to our company.”


Why There is No Distinction Between a B2B and a B2C Content Experience

When B2B consumers aren’t at work, they’re B2C consumers at home. Their perception of what makes a great experience doesn’t change based on where they are, so B2B marketers must adapt to keep up with evolving expectations.

“What we're used to on the consumer side is the kind of quality that we have to deliver on the B2B side.” — @dsendecki

Special Thanks to Our Sponsors:


Visit the Conex: The Content Experience Show stream for more insights from your favorite marketers.

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch