Why Content Experience Is the Backbone of Marketing [Podcast]
From emails, to ads, to blog posts, every piece of content we create and put out into the world has an experience around it, and it’s our job as marketers to make each of those experiences as engaging as possible.
Whether you’re a B2B or B2C marketer, the goal should remain the same: Create remarkable content experiences for your customers and prospects. That’s a central theme of what we talk about at Uberflip, and certainly our upcoming conference, Conex: The Content Experience, that we’re co-producing with Convince & Convert.
This week on the Conex Show podcast, Zontee Hou of Convince & Convert and Daniel Sendecki of Uberflip join to discuss what makes a holistic content experience and Conex 2018.
In This Episode:
How the Uberflip Experience Became Conex
Initially, the conference was called the Uberflip Experience. This made it seem like it was a user conference, when it was really about thought leadership and taking your marketing to the next level. To avoid that confusion, Uberflip was dropped from the name altogether.
Content is No Longer a Standalone Solution
Content is the backbone of everything that we as marketers do—and it isn't a stand-alone thing anymore. One of the great things about the event name, Conex: The Content Experience, is that it goes beyond content marketing and demonstrates how content plays a key role in the entire brand experience.
“As content marketers, we are always having to balance the value that we bring to our audience with the value that we bring to our company.”
Why There is No Distinction Between a B2B and a B2C Content Experience
When B2B consumers aren’t at work, they’re B2C consumers at home. Their perception of what makes a great experience doesn’t change based on where they are, so B2B marketers must adapt to keep up with evolving expectations.
“What we're used to on the consumer side is the kind of quality that we have to deliver on the B2B side.” — @dsendecki