Use Storytelling to Integrate SDRs into Marketing [Podcast]

January 28, 2020 Randy Frisch

What do you think of having a “smarketing” department? It’s one team, essentially, with two interior sets: marketing and inside sales.

In this episode of The Marketer’s Journey, I interview Edwin Abl, CMO at Modulr, about heading up the smarketing department.

What we talked about:

  • The entrepreneurial mindset inspires marketing leadership in so many ways
  • Where should SDRs sit, marketing or sales? (Marketing, actually)
  • Why you should put your laptop and phone in the cupboard after 7:30 PM

Check out this resource we mentioned during the podcast:

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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