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The People, Process and Tech needed to embrace Revenue Marketing [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Melissa Hanson, VP of Marketing for Trimble Transportation. Trimble is a massive organization with a lot of employees. It has many different products spanning many different industries but they all focus on connecting the physical and digital world. Marketing for an organization of this size requires a very specific strategy and an understanding of when it makes sense to operate in silos and when it makes sense to operate autonomously, always keeping your customers in mind. On today’s episode, Melissa and I discuss her take on revenue marketing and what it truly means for marketing and sales to work hand in hand. 

Key takeaways from this episode:

  • Melissa has been intentional about pursuing opportunities where she has questioned if she was ready because it’s important to recognize the opportunity and need to be constantly expanding your tool belt as a marketer.
  • Working at large companies that touch many different industries present opportunities for growth in your career.
  • First, it’s important to have the right people, then you can define the right processes. After this you can think about how to better leverage technology to support these people and processes.
  • Marketing is part art and part science but revenue marketing focuses on the science portion and looks at marketing in a more value based way, questioning how you are driving value for the business.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch