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The People, Process and Tech needed to embrace Revenue Marketing [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Melissa Hanson, VP of Marketing for Trimble Transportation. Trimble is a massive organization with a lot of employees. It has many different products spanning many different industries but they all focus on connecting the physical and digital world. Marketing for an organization of this size requires a very specific strategy and an understanding of when it makes sense to operate in silos and when it makes sense to operate autonomously, always keeping your customers in mind. On today’s episode, Melissa and I discuss her take on revenue marketing and what it truly means for marketing and sales to work hand in hand. 

Key takeaways from this episode:

  • Melissa has been intentional about pursuing opportunities where she has questioned if she was ready because it’s important to recognize the opportunity and need to be constantly expanding your tool belt as a marketer.
  • Working at large companies that touch many different industries present opportunities for growth in your career.
  • First, it’s important to have the right people, then you can define the right processes. After this you can think about how to better leverage technology to support these people and processes.
  • Marketing is part art and part science but revenue marketing focuses on the science portion and looks at marketing in a more value based way, questioning how you are driving value for the business.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch