Build Your Marketing Strategy on Trust [Podcast]

December 17, 2019 Randy Frisch

Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand. 

In this episode, I interview Jeanne Hopkins, CMO at Lola.com:

What we talked about:

  • Trusting your team, buyer personas, and the impossibility of using the same messaging
  • Creating content for individual personas and the Voice of the Customer meeting
  • Where you vacation when you work for a travel company (New Hampshire, actually)

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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