Build Your Marketing Strategy on Trust [Podcast]
Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand.
In this episode, I interview Jeanne Hopkins, CMO at Lola.com:
What we talked about:
- Trusting your team, buyer personas, and the impossibility of using the same messaging
- Creating content for individual personas and the Voice of the Customer meeting
- Where you vacation when you work for a travel company (New Hampshire, actually)