Co-Founders of Abacus Agency Peter Reitano, CEO, and Jeff Goldenberg, CSO, join the Content Pros Podcast to share how they squeeze every dollar out of Facebook using dynamo content.

Special Thanks to Our Sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

In This Episode:

• Why creating a successful Facebook advertising campaign means spending less money on boosting and more time on content
• How smart use of Facebook tools leads to conversion rates and data that can magnify the impact of your content marketing strategy
• Why being a successful content marketer today means marrying new data to new creativity
• How succeeding at one point of the Facebook Ads Triangle leads to amazing click-through rates

Quotes From This Episode:

“We saw the world going specialist rather than generalist.” —@digidharma

“I’ve always been forced to think about marketing in a different way than just spending money and hoping for a result, because you can’t outspend big competitors.” —@jeff_goldenberg

“On Facebook, using click-through-rate as a metric for resonance or context, you can effectively tell which messages are resonating the best amongst what audiences.” —@jeff_goldenberg

“Good content has leverage that can’t be competed on a dollar-to-dollar basis with a bigger spender.” —@jeff_goldenberg

“It only works if it’s authentic, it only works if you’re solving problems for customers, and it only works if you really know the customer you’re speaking to.” —@jeff_goldenberg

“Data helps us segment and map the buyer journey, but creativity is what carries your prospects and customers through it.” —@digidharma

“It’s only if you’re able to do something really well that you’re going to get a good result on Facebook.” —@jeff_goldenberg

Resources:

• Peter Reitano on Twitter: @digidharma
• Jeff Goldenberg on Twitter: @jeff_goldenberg
• Abacus Agency
• The Facebook Pixel
• Technopoly: The Surrender of Culture to Technology