Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.
In This Episode:
- How identifying your target audience can guide which social media your business should focus on
- Why you should use social media as a funnel to catch a wider audience that leads back to your product
- How repeatable campaigns can help your brand stand out and keep your audience engaged
- The importance of empathizing with your audience when creating targeted ads
Quotes From This Episode:
“In today’s social media age, it seems like everything has to be visual. There has to be a visual component to it, or it’s just going to get completely lost.” — @JasonSchemmel
“When people are looking out for each other, that’s what’s really adding value to everyone and that’s what’s really going to drive a successful community.” — @JasonSchemmel
Visit ContentProsPodcast.com for more insights from your favorite content marketers.
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