How CollabNet VersionOne Powers their Award-Winning ABM Program with Content Experiences to Engage Target Accounts

February 21, 2019

In this presentation, Jodi Lebow, Senior Director of Demand Generation and Marketing Operations at CollabNet VersionOne shares real-world examples and insights on leveraging Uberflip for engaging target accounts for ABM, building follow up content destinations for events, and equipping sales reps to create personalized content experiences that stand out and drive results.

Resources

How CollabNet VersionOne Powers their Award-Winning ABM Program with Content Experiences to Engage Target Accounts

The 1% Content Strategy: Combining the Top SEO and Lead Generation Tactics to Statistically Beat 99% of B2B Content Programs

Happily Ever After: How to Turn Prospects Into Loyal Customers

Building a Customer Experience That Converts - Coyote Logistics’ Four Pillars to Creating a Winning Marketing Strategy

Supercharge Your Content and ABM Strategies with a New Approach to Email Marketing

F#ck Content Marketing—Focus on the Content Experience

Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal

You’ve Got the Lead. Now What?

Accelerating Revenue Growth Using Uberflip - A Real World Approach to ABM & Content Experience

The Real Reason Your Marketing Content Isn’t Converting (And How to Fix It)

Make Data Your B!tch

5 Traits of Top ABM Programs and 3 Pitfalls to Avoid

Building an Experience - 7 Lessons Stantec Learned in Launching its Content Marketing Program

F#ck Content Marketing—Focus on the Content Experience

Supercharge Your Content and ABM Strategies with a New Approach to Email Marketing

Supercharge Your Content and ABM Strategies with a New Approach to Email Marketing

Why I Made Content Experience My Full Time Job

Five Key Traits for High Performing Marketing Organizations

The Real Reason Your Marketing Content Isn’t Converting (And How to Fix It)

Happily Ever After: How to Turn Prospects Into Loyal Customers

Make Data Your B!tch