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5 Ways to Achieve the 'Newsroom Mindset' on Facebook Live

September 3, 2018

Facebook Live has a lot of advantages for communicators: people are drawn to the medium out of curiosity, Facebook's algorithm privileges it above other forms of content, and the medium prompts engagement more than any other. Caitlin shows you how you can take those advantages and turn them into a winning strategy for capturing audience attention.

See the presentation slides below:

Session Notes

Courtesy of Karine Bengualid from Brought to you by the Letter K

Doing Facebook Live videos is important. Why? Because the algorithm gives you greater ranking. 

The question is, how can B2B brands use Live to engage their audience?

There are different types of broadcasts you can do. Immediate, interactive, and immersive. But whatever you choose, it needs to be interesting enough to stop the thumb scrolling.

Remember that with Facebook Live, unlike with television, you can engage with your viewers in real time. TV and prerecorded videos don’t let you have that same interaction, which is priceless.

Here are Angeloff’s top five things to consider when planning B2B video.

1. Appeal to the audience

  • Let your audience know there will be a Live coming so they know when to watch out for it

  • Have a catchy description

  • Recognize people and say hello to them

  • Be human—it’s the closest thing to human interaction on social media

2. Look for intersections

  • Appeal and target

  • Be strategic and have a plan (don’t just wing it)

  • It takes 1-2 minutes for your audience to show up, so have a plan to “entertain” them during that time before you start with your content

  • Storyboard it out—who will be in the shot, how is it going to look, etc.

  • Continue to engage after the broadcast

3. Engage your audience

  • Make your community the star of your show

  • Have a team help you see what questions are being posted so you can comment live

  • What’s the on-the-go content they like? If you give them what they want, they’ll tune in

4. Be tech ready

  • Get a production value kit

  • Get familiar with the tech out there to improve the quality of your videos

  • Spend a little but get a lot in return

5. Socialize your social newsroom

  • Educate a lot

  • Eyeballs are on social media

  • Consider whether you’re making content for onsite or offsite

  • #AlwaysBeTeaching

  • Remember that this is just the beginning… (dum-dum-duuuuuuum)

  • Jump in to test, learn, and grow with the platform since it’s still in the early-ish phase

But most importantly, have fun with it.

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