How LeanData Achieved an 8x Lift in Sales Pipeline

April 11, 2017

Challenges

  • LeanData wanted to improve their Account-Based Marketing efforts but their software setup was holding them back
  • Using Google docs was less intuitive and highly manual
  • Personas needed a tailored content experience
  • Lack of resources to create one-off microsites for every account

Goals

  • Provide more relevant content experience for each persona within an account
  • Better organization of large production level of content internally
  • Easier and trackable distribution and follow-up process for sales reps

Results

  • Created better organization of content by persona for easier distribution
  • Sales team eagerly adopted Sales Streams to fuel conversations with accounts
  • Achieved 8x lift in sales pipeline 
  • Company doubled in size in time with Uberflip
  • Received Series B funding

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