Challenges

• Content and demand generation teams were functioning in silos
• Resource center was in an inflexible WordPress buildout, making it hard to update & integrate with marketing automation
• User experience wasn't optimized to keep visitors consuming more content

Goals

• Improve shareability and discoverability of content
• Integrate better with marketing automation to get more qualified leads
• Close the gap between content and demand generation to streamline processes
• Decide between building internally or using a 3rd-party solution

Results

• Increased closed-won opportunities by 57% of the ones sourced from content
• Increased unique page views by 312%
• Boosted visitors' time on page by 143%