How Dyn Leveraged Content to Increase MRR by 56%

November 11, 2016

Challenges

  • Content and demand generation teams were functioning in silos
  • Resource center was in an inflexible WordPress buildout, making it hard to update & integrate with marketing automation
  • User experience wasn't optimized to keep visitors consuming more content

Goals

  • Improve shareability and discoverability of content
  • Integrate better with marketing automation to get more qualified leads
  • Close the gap between content and demand generation to streamline processes
  • Decide between building internally or using a 3rd-party solution

Results

  • Increased closed-won opportunities by 57% of the ones sourced from content
  • Increased unique page views by 312%
  • Boosted visitors' time on page by 143%
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