Challenges
- The marketing team had to rely on the engineering team to make changes to their resource center or publish new content forcing campaign timelines to lengthen
- No way of knowing if the visitors who converted on a piece of content ended up consuming it after downloading it making lead scoring difficult
- Resource center made it difficult for visitors to navigate to different pieces of content
Goals
- Become autonomous from engineering team and gain control over own Hub
- Gain better insights into how content is performing
- Improve lead quality
Results
- 24-hour build out time with no reliance on dev team
- 41% lift in unique visitors
- 46% increase in CTA conversions
- 219% increase in CTA impressions
