How DoubleDutch Increased Their Conversions by 46%

Challenges

• The marketing team had to rely on the engineering team to make changes to their resource center or publish new content forcing campaign timelines to lengthen 
• No way of knowing if the visitors who converted on a piece of content ended up consuming it after downloading it making lead scoring difficult
• Resource center made it difficult for visitors to navigate to different pieces of content 

Goals

• Become autonomous from engineering team and gain control over own Hub
• Gain better insights into how content is performing
• Improve lead quality

Results

• 24-hour build out time with no reliance on dev team
• 41% lift in unique visitors
• 46% increase in CTA conversions
• 219% increase in CTA impressions