How Blackbaud Boosted Lead Generation by 740% Through Their Content Experience
Learn how Blackbaud created a better content experience with Uberflip to boost MQLs by 740%.
This case study is an excerpt from Blackbaud's presentation at The Marketing Nation Summit 2016.
Challenge:
Blackbaud needed a better way for schools to experience their diverse content mix online and move them through the funnel to generate leads.
Key Results:
- 3 weeks to launch new Hub
- 740% increase in MQLs
- Over 1000 pieces of content migrated & sorted
- 241% increase in Flipbook (PDF) views