How Dyn Leveraged Content to Increase MRR by 56%
Published Date
Challenges
- Content and demand generation teams were functioning in silos
- Resource center was in an inflexible WordPress buildout, making it hard to update & integrate with marketing automation
- User experience wasn't optimized to keep visitors consuming more content
Goals
- Improve shareability and discoverability of content
- Integrate better with marketing automation to get more qualified leads
- Close the gap between content and demand generation to streamline processes
- Decide between building internally or using a 3rd-party solution
Results
- Increased closed-won opportunities by 57% of the ones sourced from content
- Increased unique page views by 312%
- Boosted visitors' time on page by 143%