The marketing team had to rely on the engineering team to make changes to their resource center or publish new content forcing campaign timelines to lengthen
No way of knowing if the visitors who converted on a piece of content ended up consuming it after downloading it making lead scoring difficult
Resource center made it difficult for visitors to navigate to different pieces of content
Goals
Become autonomous from engineering team and gain control over own Hub
Gain better insights into how content is performing
Improve lead quality
Results
24-hour build out time with no reliance on dev team
