Skip to main content
Get the latest content delivered straight to your inbox!


Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

How to distribute personalized content for your ABM program [cheat sheet]

Illustration of template with laptop behind it

Being personalized in your account-based marketing outreach can mean different things depending on the channel. What may seem highly personalized and tailored on one channel could come off as insanely creepy on another. Keep this cheat sheet handy to determine where you should get more personal, and where to scale back.