Words And Phrases That (Almost) Always Convert [Infographic]

Copy That Converts

Words that sell. As marketers, they're a must in all of the materials that we create  landing pages, sales sites, social media, even content marketing assets! We should be able to piece together phrases that pique people’s interest, make them use their imagination and turn the ordinary into something worth paying money for.

We can't just aim for factual and grammatical accuracy, rhythm and clarity of ideas — although all of these things are important. To write effective copy that generates a reaction, we must dig into the emotional and psychological impact of words.

The infographic below includes a summary of powerful words and phrases that will help you turn everyday copy into conversions and shares. 

Key insights:

Replacing a single word in your marketing campaign can dramatically improve your results - Tweet it

"We're hardwired to associate words with images, even the ones we don't comprehend" - Tweet it

'Father of Advertising', David Ogilvy, published a list with his high-converting words - Tweet it

 

Embed this infographic on your own website:

<a href="http://www.uberflip.com" target="_blank"><img src="http://mktcdn.uberflip.com/words_that_convert_infographic_uberflip.png" alt="Words that (almost) always convert - Infographic" /></a>

Subscribe Uberflip Hub

About the Author

José Antonio Sánchez

José Antonio Sánchez is Director of Marketing at Limelight Platform.

Follow on Google Plus Follow on Twitter More Content by José Antonio Sánchez
Previous Article
Build Trust And They Will Come (And Keep Coming Back)
Build Trust And They Will Come (And Keep Coming Back)

Publishing low-quality content ultimately hurts your organization’s reputation and credibility. If your rep...

Next Article
Too Long; Didn't Read: How To Save Your Blog From Content Shock
Too Long; Didn't Read: How To Save Your Blog From Content Shock

Does the "Content Shock" that's come with the rise of content marketing leave room for long-form content? I...

×

Join 20,000
Smart Marketers and Subscribe to Receive our Emails!

First Name
!
You have successfully subscribed!
Error - something went wrong!