In the modern marketing department, roles tend to be largely defined. The content marketer creates and distributes content. The demand generation marketer turns that content into leads. The digital marketer amplifies that content’s reach.
But what about that last missing piece of the puzzle, the overlooked pillar—the content experience?
When it comes to how our prospective customers consume or experience our content, no one role comes to mind. Why is that? Everyone has a content experience. And that experience affects how people find our content, whether they’re compelled to engage with our company, and whether we're moving them further down the funnel.
Do you know who's responsible for your content experience? If not, then the next question is: does anyone? And can you really afford that when you only have 10 seconds to capture their attention, or when a poor experience can damage the credibility you’ve built up?
We created this ebook to help you determine who within your marketing department is invested in the content experience and who is in the best position to own it.
We’ll walk you through what the content experience is, why it matters, and who is best suited to take on content experience ownership. We’ll look at specific roles such as content marketer, digital marketer, UX designer, web developer, and demand generation marketer as they pertain to content experience and review how other companies are owning the experience.