Webinar Roundup: July 2016

July 8, 2016 Katie Soave

webinar roundup

If you're a B2B marketer looking to learn a few actionable tips, tricks, and best practices for content marketing and demand generation, you'll love our uberwebinars!

Check out what's coming up next on our #uberwebinar schedule. 

The 4 Pillars of Content Marketing

4 pillars webinar

When: Wednesday, July 13th, 2 pm ET

Speakers: Kelsey Loughman, Digital Marketing Manager at Kapost; John Hurley, Director of Demand Gen & Content Marketing at Radius; Kate Athmer, Demand Marketing Manager at Integrate; and Yoav Schwartz, Co-founder & CEO at Uberflip

The process of content marketing can be defined by a four pillar system: Creation, Experience, Distribution, and Insights. Join us for a webinar where four marketing leaders (each representing an area of the four pillar framework) will share their top tips for improving your content marketing processes and technology. Sign up now

How Content Fuels the Entire Buyer's Journey

how content fuels the entire buyer's journey

When: Wednesday, July 20th, 2 pm ET

Who: Dallas Jessup, Global Content Marketing Manager at BrightTALK and Hana Abaza, VP Marketing at Uberflip 

Marketers spend a crazy amount of time acquiring and nurturing potential buyers before they’re handed off to sales and, ultimately, customer success. The lifecycle of a customer can oftentimes be disjointed, but there are easy fixes to circumvent this with content. Find out how: register now

How to Use Customer Intelligence to Identify The Right Audience for Your B2B Content

customer intelligence webinar

When: Wednesday, July 27th, 2 pm ET

Who: Nick Stein SVP Marketing at Vision Critical and Hana Abaza, VP Marketing at Uberflip 

B2B marketers are focused on developing content and tools for certain buyer personas – targets they can broadly define to attract leads into the funnel and help them progress through the sales cycle. Then, they are challenged with identifying who is sales-ready for more efficient follow-up. At the same time, the growing popularity of account-based marketing means that marketing and sales teams are defining a narrower set of targets – specific titles at specific companies. But who are those ideal targets? Join us and find out! Sign up here

Missed our latest #uberwebinar? Watch all of our webinars here on your own time.

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