[VIDEO] Going Social: The State of Video in 2013

August 7, 2013 Jose Antonio Sanchez

How popular is online video? How much are marketers spending on this format? With apps like Vine and Instagram, will video finally start to dominate the social media scene? This video infographic provides insightful facts and figures about the growth of video, its consumption on mobile devices, and what these numbers represent for marketers.

“As adoption of new platforms grows, marketers need to make sure that their video strategy covers them. Video marketing doesn’t just involve creating a 30 second TV spot any more. Marketers need to diversify their strategy and incorporate new channels,” explains Jose Sanchez, Marketing Manager at Uberflip.

Key takeaways:

  • Every month, 75 million people watch online videos in the US.
  • 87% of marketers use video for content marketing campaigns.
  • Video ad spending in the US is projected to grow to $6.3 billion by 2015.
  • Vine was downloaded 13 million times during its first week in the Apple App store.

About the Author

Jose has seven years of experience in cross-platform media and marketing. He's responsible for the development and implementation of marketing campaigns.

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