B2B marketers engaged in pipeline marketing focus not just on the top, but the entire sales funnel, all the way down to purchase and creating customer-advocates. No matter what the newest technology and channels are, pipeline marketing is the foundation that keeps effective marketers focused on the bottom line: revenue.
Read on below for the top 10 most positive, revenue impacting activities and channels and discover how relationships and a great content experience are the keys to a prospect's heart.
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About the Author
Jermaine Reyes is the Content Marketing Manager at Uberflip, where he oversees Uberflip’s content marketing calendar and creates fresh, relevant content for the modern marketer. A 9-year marketing and communications professional, Jermaine keeps both eyes open to emerging, disruptive technologies and the simple fundamentals of planning and executing well.More Content by Jermaine Reyes