B2B marketers engaged in pipeline marketing focus not just on the top, but the entire sales funnel, all the way down to purchase and creating customer-advocates. No matter what the newest technology and channels are, pipeline marketing is the foundation that keeps effective marketers focused on the bottom line: revenue.
Read on below for the top 10 most positive, revenue impacting activities and channels and discover how relationships and a great content experience are the keys to a prospect's heart.
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About the Author
Jermaine Reyes is the Content Marketing Manager at Uberflip, a platform that allows marketers to create, manage and optimize content experiences at every stage of the buyer’s journey. Jermaine oversees Uberflip’s content marketing calendar and creates fresh, relevant content for the modern marketer. A 9-year marketing and communications professional, Jermaine keeps both eyes open to emerging, disruptive technologies and the simple fundamentals of planning and executing well.More Content by Jermaine Reyes