Well, Hallowe’en has come and gone and it’s time to get into that other holiday spirit. Before the onslaught of red Starbucks cups and tinsel-covered everything, let’s take a look at what this past week delivered in the wild world of content marketing.
This week’s #ContentRoundup features (surprise!) only one Hallowe’en themed post, a handy template for figuring out your content calendar, tips on making your oh-so-awesome content go that extra mile and social media marketing in GIFs (because, GIFs). See what caught our attention this week and be sure to follow the #ContentRoundup hashtag on Twitter and Facebook for upcoming editions.
What do Petco, Tide and Crest have in common? They all know how to get into the Hallowe’en spirit – and leverage it for brand engagement. Check out this article for no other reason than a puppy in a Yoda costume.
Instead of driving yourself crazy trying to come up with fresh, original content all the time, why not use what you already have? There’s no shame in repurposing your own content, and Content Marketing Institute shows you how.
Effective content marketing requires a plan. Marketing Nutz CEO Pam Moore’s content calendar template gives you a solid starting point for creating and sharing timely, relevant content your audience will love.
Just for fun: Any marketer who’s worked with social media will be nodding along to this list.
Who knew the finance industry was killing it in content marketing? Learn how Citi, American Express and Mint are using content to target customers and build influence in an increasingly competitive market.