This Week in Content Marketing: People Want Personal, Social Media Blunders, and More

November 22, 2013 Hayley Mullen

Read below to see what caught our eye for this week’s #ContentRoundup. You can also follow us on Twitter and Facebook – we share them there as soon as we find them.

5 Content Marketing Myths That Need to Die

We know content marketing is one of the most effective marketing strategies – but to do it really well, you have to invest in it. From “it’s easy” to “it can be automated”, here are 5 content marketing myths that need debunking.

1O Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

It’s official – we love social media more than porn (at least according to what people spend time doing online). This and other surprising facts that might turn your social strategy upside down.

Marketing Is Personal – Emotion Beats Promotion By 2X

The numbers don’t lie! SAP’s VP of Global Marketing, Michael Brenner, on how people require a personal touch when being marketed to.

1o Social Media Blunders Even the Big Brands Make 

When giants fall (or maybe just slip a little bit). See what Whole Foods and Mattel did wrong and what J.Crew and Target did right, so you can make sure you land in column B.

5 Reasons You Need to Give Away The Recipe For Your Secret Sauce

It’s time to get over yourself, says Convince and Convert’s Jay Baer. Learn why keeping secrets when it comes to your product, ideas and expertise will only hurt you in the long run.

About the Author

If you follow Uberflip on any of our social media channels, you're already familiar with what Hayley does! After two years of working in startups, she joined Uberflip as Community Manager, where she attempts to put her copywriting background to good use.

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