This Week In Content Marketing: Metrics That Matter, Landing Page Copy Hacks And More

February 21, 2014 Hayley Mullen

This week’s #ContentRoundup is all about what not to do when it comes to SaaS marketing, startup habits to apply to your content strategy, tracking social engagement metrics that matter, and more. Enjoy!

The Rise Of Visual Storytelling

It’s said that a picture says 1000 words and, as SAP’s Michael Brenner explains, brands are applying that idea to their marketing strategies more than ever.

9 Startup Habits That Will Make You a Better Content Strategist

Working at a startup means less resources, a fast-paced environment and a heavy emphasis on prioritization, which create habits that content strategists at any size company can benefit from.

7 SaaS Marketing Deal Killers

The 7 don’ts of SaaS marketing, from creating a big learning curve for your product to only focusing on the bottom line.

Social Engagement Metrics That Matter – Measuring, Tracking, and Reporting FTW

There are tons of social metrics to keep an eye on – but how do you know what’s actually making a difference for your company?  Moz guides you through which ones actually matter, and how to track them.

Get Prospects to Say “Yes” With This Simple Landing Page Copy Hack

Landing pages are tricky, where the most seemingly innocuous things can make a big impact on your conversions. Turns out this simple copy hack is one that’s proven to get results.

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About the Author

If you follow Uberflip on any of our social media channels, you're already familiar with what Hayley does! After two years of working in startups, she joined Uberflip as Community Manager, where she attempts to put her copywriting background to good use.

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