This Week In Content Marketing: Customer Obsession, Twitter Contests And More

February 7, 2014 Hayley Mullen

This week’s #ContentRoundup is all about what works when it comes to Twitter contests, mind-blowing marketing automation stats, how to pump up your social media and content strategy, and more. Enjoy!

 

Do Contests Work on Twitter?

Thinking about holding a Twitter contest to boost traffic and follower engagement? Here’s a rundown of what types of contests work best, and which ones will work for you.

 

Why a Customer-Obsessed Culture is About More than Persona Marketing

Marketo details the changing role of the marketer and how we need to understand our customers as individuals rather than just members of a demographic.

 

20 Incredible Marketing Automation Stats

Marketing automation is being adopted by more and more companies and isn’t going anywhere (nor should it)! 20 stats that may surprise you about this growing trend.

 

12 Writing Exercises That Will Transform Your Copy Today

Even the best writers can get a little stale. Try these exercises to breathe new life into your copy, from none other than Copyblogger.

 

3 Ways to Raise the Bar on Your Social Media and Content Marketing Strategy

Lee Odden offers tips on understanding your buyer, building social media into your content strategy and more to take your content marketing to the next level.

 

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About the Author

Hayley Mullen

Hayley is a former Uberflip Community Manager. If you have followed Uberflip on any of our social media channels for the past few years, you may already be familiar with Hayley's past work.

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