Quick Tips for Creating Blog Content

December 7, 2012 Aaliyah Madadi

As a content creator, sometimes it’s difficult to come up with fresh ideas for your blog. I often find that the most difficult process of content creation is coming up with the idea…once that’s set, research and writing is the easy part. So what are the secrets for creating new and engaging content, even when you’re smack out of ideas? Here are a few tips for quickly generating blog post ideas and keeping your audience engaged.

Consider Opposites

Check out your current repertoire of blog posts and consider writing pieces that take the opposite perspective of your previously written post. For example, if your post was titled Top Ways to Drive Twitter Engagement, the opposite post could be Twitter Engagement: What Not To Do. Since you already have the research completed from your first post, you can quickly write up an alternative angle on an old topic.

Repurpose Content

Go back to your old infographics or whitepapers and repurpose that content into a blog post. Repurposing content is a great way to bring back topics that your audience found interesting. It will also be a breeze to write the blog piece since you’re already an expert on the topic. Just make sure you keep your post relevant by updating old stats and research.

React to Industry News

If you’re running out of ideas, let your industry inspire you. Is a new device being released? What are the latest predictions for upcoming trends? What are experts talking about and what are the implications of their perspectives? Reacting to industry news is an easy way to generate blog ideas since they’re pretty much created for you.

Explain jargon

I recently tried this one with a post called An Overview of Social Currency which turned out to be a hit. While I enjoy writing about topics that I’m well-versed in, I also really enjoy writing about topics that I know nothing about. It’s fun to learn something new and to read an array of interesting articles and perspectives about an issue I know little about. Explaining jargon or complex issues such as Big Data or HTML5 are great ways to teach others while learning a lot along the way.

Recap Events

If you’ve recently attended a conference or corporate event, write about it the next day. This is especially effective for engaging with notable key speakers and people you meet at events. After you write the piece, give social media shout outs to the people you mentioned in your post to maximize engagement and continue developing relationships.

Do you have any tips for coming up with blog topics? Share it in the comments or on Twitter @Uberflip!

About the Author

After graduating from the HBA program at the Richard Ivey School of Business, Aaliyah launched her career as Marketing Coordinator at Uberflip! Prior to her HBA, Aaliyah also completed a Bachelor in English at Western University.

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