Overheard at Cannes Lions

June 27, 2012 Aaliyah Madadi

Cannes Lions is one of the most anticipated events in the world of advertising as it celebrates and commemorates some of the best works and brightest minds of the ad world. Check out these great quotes from the Festival of Creativity this past week.

“We’re moving from a world where we plan campaigns for the future to one where we adapt campaigns to the moment” - @Dickc #CannesLions

“No creativity can occur without accommodation for failure” – @Alaindebotton

“My generation feels part of something bigger when they are part of the digital world” – @SelenaGomez #CannesLions

“50 fastest growing companies, regardless of size or category have been built on an ideal of improving lives in someway” - @MichaelGass #CannesLions

“Digital is not a medium. Digital is an infrastructure” – Amir Kassaei, CCO DDB Worldwide

“Our common humanity means more than our differences” – Bill Clinton

“You influence people through their senses. That’s why you need art, not just philosophy” – Alain de Botton, Ogilvy & Mather

“Twitter gives you a front row seat to everybody’s direct perspective across the world” – Dick Costolo, CEO Twitter

“Posts ending in a question drive 15% more engagement. And “where” is answered more than “why” – Syed Abdul Karim, Planning Director, DDB

“If your customers are going to spend time with a brand you need to give them something. I’d call it ROT – Return On Time” – Fernanda Romano, CCO Naked Brasil

About the Author

After graduating from the HBA program at the Richard Ivey School of Business, Aaliyah launched her career as Marketing Coordinator at Uberflip! Prior to her HBA, Aaliyah also completed a Bachelor in English at Western University.

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